Beter Bed was founded in 1981 in Uden by the brothers Mark and Pieter Diks. They raised capital from their father, Jan Diks, co-owner of Dico, managed to secure a modest bank loan and opened their first store in Uden. Shortly afterwards three stores, specialising in bedroom furniture, had been opened. At that time stores specialising in bedroom furniture and accompanying products were a new and unfamiliar phenomenon in the Netherlands since this market segment was dominated by large department stores and specialists concentrating on general interiors. The concept of providing high quality goods and a wide range of products at a low price proved to be successful and was a blueprint for all future activities of Beter Bed. During the second half of the 1980s the company began to grow.